…to expand our mission from one heart, to one family, to one community, one state, one nation, and to keep going until we reach the world.

…to shine light on the reality of the perinatal experience that many families endure through rather than thrive in, and to never stop teaching and preaching about the generational impact the birth and postpartum memory leaves on families.

…to increase the number of available, highly-educated, well-prepared perinatal professionals equipped with sustainable business skills, ready to support clients.

…to foster a culture that starts to prioritize the physical, emotional, psychological, and financial safety of those that are doing the hard work of growing new humans.

…to inspire expecting families to recognize their inherent rights to bodily autonomy, informed-decision making, and basic respect through collaborative healthcare.

…to come to expect these inherent rights as a minimal standard and keep raising the bar until new families are not just barely making it, but are able to remember this phase of life with feelings of peace, satisfaction, nostalgia, and joy.

…to respect and honor differences in culture, dynamics, experiences, beliefs, values, priorities, and comfort levels; recognizing that no one approach, policy, treatment, procedure, drug, protocol, intervention, test, or outcome is right and good for all people everywhere and never does harm. Therefore, the right to choose must be protected.

…to see all families have the access and means by which to choose the perinatal providers that best align with their needs and provide the services they are interested in, according to their values and connection.